Branding

Branding

Branding is brand building. It is a marketing technique involving the creation and consolidation in the minds of consumers of the existence of the brand and its positive image. In order to successfully sell your products or services, the advertising message must be consistent and directed to a specific target group. The most commonly used methods of building brand awareness are the selection of the appropriate brand name, logo, advertising slogan, website address, general appearance pattern and advertising materials.

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