Brand audit
We analyze your current image, communication, marketing activities and competitive landscape.
Branding and visual identity
Branding and visual identity that build a recognizable brand
We help companies build their brand from strategy to rollout: an audit of the current image, naming, visual identity, tone of voice and marketing materials. We design the brand system to stay consistent across your website, online store, app and offline materials.
- Brand strategy
- Naming
- Visual identity
- Brand guidelines
02Who is it for?
When is it worth investing in branding?
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New company or product
Brands that are launching and need a name, logo and consistent communication from the start.
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Rebranding
Companies whose image no longer reflects their offer, scale or customer expectations.
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New website or app
Projects where colors, typography and brand elements need to be defined before development.
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Entering new markets
Growing companies that need an image understood by customers in different countries.
Scope of work
What does our branding service include?
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Brand strategy
We define your market position, values, target audiences and differentiators that shape communication.
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Naming
We help choose a company or product name and tagline that are memorable and fit the strategy.
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Visual identity
We design the logo, color palette, typography and graphic elements, along with rules for their use.
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Tone of voice
We define the brand's tone and key messages for the website, social media and sales materials.
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Multichannel rollout
We apply the identity to your website, store, app and online and offline marketing materials.
How we work
How do we create branding and visual identity?
We run projects in stages and transparently, so from day one it is clear what we are doing, why we are doing it and what result the implementation should deliver.
Step 01 of 06
01
Workshop and brief
We learn about your company history, offer, customers and the brand's business goals.
02
Audit
We analyze existing materials, communication and competitors.
03
Strategy
We define brand principles, differentiators and the direction of communication.
04
Identity design
We present logo, color, typography and graphic element concepts.
05
Brand system
We set rules for using the logo and visual elements across channels.
06
Rollout
We bring the brand to your website, store, app, social media and marketing materials.
From idea to real results
Let’s talk about your projectCase studies
Real challenges. Measurable results.
Websites, online stores and apps where the brand's visual identity translates into a consistent interface
All realizations- +100 completed projects
- 2015 founded
Case study 01 of 03
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Sklep internetowy
MoveLance
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Strona internetowa
Birkenhof 10
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Sklep internetowy
DeltaCore
Branding / Visual identity
Branding and visual identity: from brand strategy to a consistent interface
Branding is the process of building a brand and establishing its image among customers, covering strategy, naming, visual identity and communication style. Done well, it increases recognition and credibility. DNAVI, a software house from Katowice, designs brands so they can be applied directly to websites, online stores and web or mobile apps.
Branding is much more than a logo. Name, visual identity, tone of voice and promotion channels should form one system that customers recognize on your website, in your store, in your app and in printed materials.
More than a logo
A brand consists of its name, strategy, visual identity, communication style and promotion channels.
Consistency
Customers should recognize your brand the same way on your website, in your app, on social media and on a business card.
Designed for screens
We design identities with interfaces in mind: readability, contrast, icons and responsive versions.
Usage rules
Brand guidelines let your team and partners use the brand consistently, without guesswork.
Benefits of thoughtful branding
UIa consistent brand interface
UXa recognizable experience
- Greater brand recognition
- A credible image among customers and partners
- Consistent identity across website, store and app
- Clear guidelines for your team and vendors
- Easier creation of new materials and campaigns
FAQ
Frequently asked questions
What affects the cost of branding?
The scope of work: whether you need strategy and naming or only a visual identity, the number of brand system elements and materials to design, and the channels where the brand needs to be rolled out.
When does branding show results?
A new identity brings order to your image from the moment it is rolled out. Growing recognition and trust, however, is a long-term process that depends on applying the brand consistently across all channels.
What do you need from us to get started?
Information about your company history, offer, customers and goals, existing brand materials, competitor examples, and the involvement of decision-makers in the workshop and stage approvals.
How does branding connect with the website and app?
We design the identity with screens in mind: colors, typography and icons are adapted for interfaces. This lets us carry the brand directly into the UX/UI design of your website, store or app.
Can you refresh an existing brand instead of creating a new one?
Yes. After an audit, we assess which brand elements are worth keeping and which should be refined or redesigned. Often a refreshed logo, color palette and usage rules are enough instead of a full rebrand.
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