SEO – (from English search engine optimization), it is differently the optimization of websites for search engines. SEO is the action taken to achieve the highest ranking in organic search results for specific keywords by a given website. The optimization consists in searching for the most effective solution for the site’s position, content solutions, website code, incoming links and other factors affecting the ranking of the search engine. SEO increases the chances of success of our campaign in organic results.
Website optimization is carried out in several different areas. First of all, changes to the content of the page are made visible to Internet users. Such changes are introduced in terms of placing key words, through which users are to be redirected to the given page. Secondly, the optimization activities also involve changes to the website code that do not have a direct impact on the appearance of the website. In addition, the profile of incoming links is usually optimized based on the analysis of competitors’ activities.
In turn, website positioning is a process that consists of all activities (also mentioned optimization), which are to enable a given website to achieve the best possible (ie as the highest and stable) position in search engines after entering a specific phrase. Positioning is strongly dependent on optimization, thanks to which it is possible to adjust the content, links and other elements of the website, so that it is visible to search engine robots.
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