Sales architecture
We structure categories, product pages, the cart, checkout and the decision path.
Custom Online Store
Custom online stores for growing businesses
We design custom e-commerce solutions for companies where a standard store engine is not enough: configurators, B2B panels, non-standard purchase processes, integrations and automation.
- Custom logic
- API integrations
- Customer portals
- Product development
02Who is it for?
When should you choose a custom store?
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Non-standard process
Your sales require a configurator, quoting, approvals or custom rules.
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B2B customers
Your trade partners need accounts, price lists, order history and a self-service portal.
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API integrations
The store needs to work with ERP, CRM, PIM, inventory, payments and external systems.
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Digital product
Sales are tied to access rights, subscriptions, a user portal or service automation.
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Phased development
Start with an MVP, then add modules, integrations and sales optimization.
Scope of work
What does an online store implementation include?
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UX/UI design
We design store views for shopping convenience, trust and conversion.
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Technical implementation
We build the store and configure the CMS, products, payments and sales modules.
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Integrations
We connect the store with payments, carriers, ERP, CRM, inventory and APIs.
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SEO and analytics
We take care of category structure, metadata, e-commerce events and conversion tracking.
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Security and growth
We apply technical best practices and testing, and keep the store ready for further development.
How we work
How do we build online stores?
We run projects in stages and transparently, so from day one it is clear what we are doing, why we are doing it and what result the implementation should deliver.
Step 01 of 06
01
Sales analysis
We learn about your products, customers, logistics, integrations and business goals.
02
Store UX
We plan the catalog, filters, cart, checkout, CTAs and trust elements.
03
UI design
We create a modern store design tailored to your brand and sales model.
04
Development
We build the store, CMS, products, payments, shipping and required features.
05
Integrations and testing
We verify orders, emails, payments, shipping, data and automations.
06
Launch and growth
We launch the store, set up analytics and plan further optimization.
From idea to real results
Let’s talk about your projectCase studies
Real challenges. Measurable results.
Selected sales and e-commerce projects we have designed and launched
All realizations- +100 completed projects
- 2015 founded
Case study 01 of 03
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Online store
MoveLance
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Website
Birkenhof 10
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Online store
DeltaCore
SEO / E-commerce
Custom e-commerce for sales that an off-the-shelf platform can't handle
A custom online store is an e-commerce platform built for a specific business model, where purchase logic, the admin panel, and integrations are not limited by an off-the-shelf engine. It is justified for unusual pricing, complex B2B sales, or processes that WooCommerce or PrestaShop could only handle through numerous workarounds. DNAVI, a software house in Katowice, Poland, builds these stores in Laravel, in stages and with attention to technical SEO.
A custom online store should not be built just because it sounds ambitious. It makes sense when your sales process, integrations or business logic require flexibility that standard modules cannot provide.
Category structure
Categories, products and filters should match real purchase intent.
Conversion
Product pages, the cart and checkout must minimize friction before purchase.
Integrations
The store should fit your business processes, not create manual work.
Performance
Speed, stability and mobile usability directly affect sales and SEO.
Benefits for online sales
UXeasier shopping
SEOstronger visibility foundation
- A store better aligned with your business processes
- Fewer limitations of standard modules
- The option to build portals and configurators
- Integrations with key systems
- Feature development aligned with your roadmap
FAQ
Frequently asked questions
When does a custom store make sense?
When your sales require non-standard logic, portals, configurators, integrations, B2B processes or features that ready-made modules do not handle well.
Can a custom store be built in stages?
Yes. It usually makes sense to start with an MVP covering the key processes and integrations, then develop further modules after launch.
Is a custom store better than WooCommerce or PrestaShop?
Not always. If a ready-made platform handles your process well, it will be the more sensible choice. We recommend a custom solution when it genuinely removes limitations.
Can this kind of store have an admin panel?
Yes. We can design a panel for products, orders, customers, price lists, content, reports and integrations.
Do you take care of SEO in a custom store?
Yes. Already at the architecture stage, we plan URLs, categories, metadata, schema, performance, indexing and content.
Do you work with companies outside Poland?
Yes. DNAVI works remotely with teams in Poland and abroad, preparing websites, stores, applications and integrations with clear communication and documented scope.
Related services
Often combined with this service
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3D and AR configurators
Custom 3D and AR configurators for manufacturers and e-commerce, integrated with WooCommerce, PrestaShop, Magento, ERP and CRM. Let's discuss your product.
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ERP and CRM integrations
ERP and CRM integrations for businesses: API, webhooks, orders, inventory, customer data, status sync, logs, reporting and process automation.
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Online payment integrations
Payment integrations for local and international projects: online payments, cards, transfers, webhooks, payment statuses, checkout UX and reporting.
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Courier integrations
Courier integrations for e-commerce and B2B platforms: shipment creation, labels, statuses, tracking, automation and admin dashboards.
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Baselinker integration
Baselinker integrations for online stores and marketplaces: orders, products, inventory, shipment flows, statuses and process automation.
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E-commerce support
E-commerce support for online stores: updates, integrations, checkout fixes, performance, product structure, security and ongoing store development.