Different intent than CRM
CRM pages explain sales workflow. Integration pages explain synchronization, automation and data quality.
ERP and CRM integrations
Integrations that keep business data consistent across systems
We connect ERP, CRM, e-commerce and internal tools so teams do not copy the same data between systems. The work covers data mapping, API or webhook logic, status flows, logs, error handling and automations that fit the process.
- API and webhooks
- Data mapping
- Error logs
- Process automation
Who is it for?
When ERP and CRM integration is needed
Duplicate data entry
Teams enter the same customers, products or orders in several tools and lose time on manual work.
E-commerce operations
Orders, stock, invoices and customer statuses need to move between store, ERP and CRM.
Sales and support teams
CRM users need current order, payment or service information without opening five systems.
Unclear data quality
Integration logs and rules make it easier to see what synced, what failed and why.
Scope of work
What an ERP or CRM integration includes
Process mapping
We define which data should move, in which direction, when and under which conditions.
Data mapping
Customers, products, orders, invoices, statuses and custom fields are mapped before coding starts.
API and webhook logic
We use available APIs, webhooks or scheduled jobs depending on system capabilities.
Validation and logs
The integration should show successful syncs, errors and data that needs attention.
Access and security
Credentials, permissions and data flow are designed to reduce unnecessary exposure.
Automation rules
Statuses, notifications and follow-up actions can run automatically when data changes.
How we work
How we approach ERP and CRM integrations
01
System review
We check API documentation, available data, limits, authentication and existing workflows.
02
Flow design
We define source of truth, sync direction, conflict rules and error handling.
03
Development
We build the integration, logs, scheduled jobs, queues or webhook endpoints.
04
Testing
We test real examples, missing fields, duplicates, status changes and failed requests.
05
Monitoring
After launch, the integration can be monitored and adjusted as systems change.
Realizations
Selected DNAVI projects that show our approach to UX, development, integrations and business goals.
SEO / sales content
Integration content for buyers comparing technical partners
ERP and CRM integration pages should answer a different intent than CRM development pages. The buyer is usually looking for data flow, automation, API experience and risk control, not a new sales interface.
System-specific language
Good content should mention orders, products, customers, stock, invoices, statuses, APIs and logs.
Risk control
Buyers care about failed syncs, duplicates, permissions and what happens when an external API changes.
Operational value
The main value is less manual work, fewer errors and clearer data between teams.
Data flow without manual copying
API
systems connected
Logs
sync status visible
Rules
automation controlled
- Less manual copying between ERP, CRM and e-commerce tools
- Cleaner customer, order and product data
- Better visibility of sync errors and missing fields
- Automated status changes and notifications
- Integration logic designed around the real process
FAQ
Frequently asked questions
Can you integrate an existing ERP or CRM?
Yes. We first review API access, data structure, authentication and workflow requirements.
What if a system has limited API access?
We check available options such as webhooks, scheduled imports, exports, middleware or custom endpoints.
Can the integration handle errors?
Yes. Logs, validation and retry rules can show what synced, what failed and which data needs attention.
Can integration be built step by step?
Yes. We can start with the most important data flow, such as orders or customers, then add more processes.