Business website copy
We write the homepage, service pages, about section and content that builds trust.
Website and e-commerce copywriting
Website copywriting that sells and supports SEO
We write copy for business websites, online stores, landing pages and blogs. We combine benefit-driven language, SEO and clear communication, and we write alongside the UX design so the copy fits the page layout and leads visitors to get in touch.
- Website copy
- Product descriptions
- Landing pages
- UX writing
02Who is it for?
Who do we write for?
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New websites
Companies building a website that need copy tailored to its structure and visual design.
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Website refresh
Websites whose copy is outdated, too generic or fails to encourage inquiries.
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Online stores
Stores that need unique product and category descriptions instead of manufacturer copy.
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Campaigns and landing pages
Companies launching ads that need a page with a clear message and a single goal.
Scope of work
What does our copywriting include?
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Product and category descriptions
We create unique descriptions that explain specifications, benefits and product uses.
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Landing pages
We prepare landing page copy with headlines, arguments, FAQs and a call to action.
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SEO copy
We work keywords, headings and metadata in naturally, without keyword stuffing.
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UX writing
We refine microcopy in forms, buttons, carts and apps so it guides users step by step.
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Editing and proofreading
We improve existing copy for language, readability, consistency and effectiveness.
How we work
How do we write website copy?
We run projects in stages and transparently, so from day one it is clear what we are doing, why we are doing it and what result the implementation should deliver.
Step 01 of 06
01
Brief
We learn about your offer, customers, competitive advantages and brand voice.
02
Keyword research
We select keywords and search intent for each page or category.
03
Content structure
We plan headings, sections and the order of arguments in line with the UX design.
04
Writing
We create the copy, metadata, calls to action and interface microcopy.
05
Review and revisions
We incorporate your feedback and refine the copy before publishing.
06
Implementation
We publish the copy in your CMS and check how it looks on desktop and mobile.
From idea to real results
Let’s talk about your projectCase studies
Real challenges. Measurable results.
Websites and online stores where copy and design were created together to guide users to action
All realizations- +100 completed projects
- 2015 founded
Case study 01 of 03
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Sklep internetowy
MoveLance
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Strona internetowa
Birkenhof 10
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Sklep internetowy
DeltaCore
Content / Copywriting
Website copywriting: benefit-driven language, SEO and UX in one text
Copywriting is writing text that prompts readers to take a specific action, such as sending an inquiry or making a purchase. On websites, it combines benefit-driven language with SEO and a clear structure. At DNAVI, a Katowice-based software house, we write copy for websites, online stores and landing pages in parallel with UX design.
Website copy has to persuade customers, be easy to scan and make sense to Google, all at once. That is why we write in the context of the page layout, not as a separate document delivered after the project is finished.
Customer first
Good copy starts with the customer's problem, not with the company history or a list of services.
Readability
Users scan pages, so headings, short paragraphs and clearly stated benefits matter.
SEO without stuffing
We place keywords naturally in headings and body copy so the text still reads well.
Copy and design together
Copy written for a specific section layout drives action better than text pasted into a finished template.
Benefits of professional copywriting
CTAa clear path to contact
SEOcontent Google understands
- A clear message about your offer and advantages
- Unique copy instead of text borrowed from competitors or manufacturers
- SEO-optimized copy
- A consistent voice across your website, store and app
- Clear microcopy in forms and checkout
FAQ
Frequently asked questions
What affects the cost of copywriting?
The number of pages or products, the length and type of copy, how specialized your industry is, the scope of keyword research and whether the copy needs to be written from scratch or edited.
When will new copy start to show results?
A clearer message and better readability work from the day of publishing. SEO effects build gradually once Google indexes the content, and the pace depends on competition and the condition of the whole website.
What do you need from us to write the copy?
A brief or a conversation about your offer, information about your customers and advantages, source materials such as catalogs or presentations, and a person who approves the content.
Do you write copy for a website you are building for us?
Yes, and it is the best moment to do it, because the copy is written in parallel with the UX wireframes. Headings, sections and buttons get the right length and place, and development does not wait for content.
How do you check whether the new copy works?
After publishing, we analyze traffic, keyword visibility, engagement and conversions on the updated pages in GA4 and Google Search Console, and suggest further improvements based on the data.
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