Copywriting is the process of creating effective marketing texts, which are understandable for the reader, but also create a certain need in it, eg a willingness to purchase goods or services. Copywriting, therefore, is not journalism, fiction, or the creation of dry technical descriptions (boiling down, for example, to specify the parameters of a given device). Copywriting is the creation of texts for marketing purposes containing a specific message for the consumer. The copywriter must know how to sell, and for this purpose, he must know the product, the target recipient and the communication strategy adopted in the organization.

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