Landing page is a single website that usually has only one goal.
It should be directed to traffic from advertising banners, PPC campaigns or links in newsletters.
Landing pages are usually designed so that Internet users perform one specific action, for example they have subscribed to the mailing list or downloaded an e-book. And this is what their effectiveness lies in. Other elements on the page (eg a bar from the menu), which are not directly related to the implementation of a specific landing page task, are removed so as not to distract the attention of the Internet user.
It is the landing page that determines the effectiveness of the campaign to a large extent. A well designed landing page = high ROI. And an illegible website may mean that you only spent unnecessary money.
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