We all know the saying “Do not judge a book by its cover” or “No robe adorns a man”. Unfortunately, with the current number of brands on the market, consumers pay attention to special characters. Visual identification allows an easier way to reach the customer, giving the first impression of the quality of products based on the company’s image. They often rely on the impression the company makes when entering their website by reading the leaflet or seeing the packaging of the product.
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