Category intent
Category pages should support browsing, SEO content and clear links to important product groups.
E-commerce UX/UI
Online store design that makes buying easier, clearer and safer
We design e-commerce interfaces for stores that need better product discovery, clearer product pages and fewer checkout doubts. The focus is category paths, filters, product cards, trust, cart, checkout and mobile buying flow.
- Category UX
- Product page design
- Checkout flow
- Mobile commerce
Who is it for?
When store UX/UI should be redesigned
Stores with many products
Users need filters, categories, comparison and product cards that make selection faster.
Checkout friction
If buyers abandon cart, the problem may be trust, shipping clarity, payment flow or mobile usability.
Mobile buyers
Mobile store UX must reduce effort, not simply shrink the desktop design.
Conversion improvement
UX/UI can support better product discovery, stronger calls to action and clearer purchase decisions.
Scope of work
What e-commerce UX/UI design includes
Category and filter flow
We plan how users browse, narrow choices and move from category to product.
Product cards and pages
We design key information, images, variants, delivery, availability and CTA placement.
Cart and checkout
We reduce unclear steps, surprise costs and unnecessary form friction.
Trust signals
Payment, delivery, returns, reviews and support details are placed where buyers need confidence.
Mobile buying flow
Navigation, filters, product details and checkout are prepared for thumb-friendly use.
How we work
How we design e-commerce UX/UI
01
Store review
We analyze product range, traffic, current flow, checkout, analytics and customer questions.
02
Purchase paths
We map category, search, product, cart and checkout journeys.
03
Interface design
We design product listing, product page, cart, checkout and mobile states.
04
Friction check
We review unclear information, missing trust and steps that may stop purchase.
05
Implementation handoff
Designs are documented for WooCommerce, PrestaShop, Magento or a custom platform.
Realizations
Selected DNAVI projects that show our approach to UX, development, integrations and business goals.
SEO / sales content
E-commerce UX that also supports product SEO
Good store design helps users and search engines understand product structure. Category content, filters, product information, internal links and loading speed must work together, especially in stores with a wider catalog.
Product information
Important details must be visible before users commit to cart or leave for a competitor.
Mobile speed
Heavy product images and scripts can hurt both experience and organic visibility.
Checkout trust
Delivery, return and payment clarity can reduce hesitation at the point of purchase.
A store interface focused on buying decisions
UX
product discovery improved
Cart
friction reduced
Mobile
flow clarified
- Clearer category and product paths
- Better product cards and product pages
- Checkout flow with fewer doubts
- Trust elements placed near purchase decisions
- Design ready for WooCommerce, PrestaShop, Magento or custom e-commerce
FAQ
Frequently asked questions
Can UX/UI improve an existing online store?
Yes. We can redesign key flows such as categories, product pages, cart and checkout without rebuilding everything at once.
Do you design for WooCommerce, PrestaShop and Magento?
Yes. We prepare UX/UI with platform constraints in mind, including templates, modules and checkout behavior.
Do you check mobile checkout?
Yes. Mobile buying flow is one of the most important parts of e-commerce UX/UI.
Can the design include conversion recommendations?
Yes. We point out friction, missing trust and unclear steps that may affect purchase decisions.